22 Product Ideas to Sell Online in 2023

22 Product Ideas to Sell Online in 2023

So, you have decided to start your online business but are still on the hunt for the best product. The most challenging part of setting up a business is deciding on a winning product that has fewer competitors in your area and gives a good margin.

You can’t just set up a store and put random products on your product listing, expecting your target audience to find you. That’s not how marketing works anymore. So our team of experts did in-depth research to find out the top 22 product ideas to sell online in 2023.

Finding the bestseller product is not a cakewalk, but it’s not that challenging either. You just need to do a little research, understand the market trends, and learn about the product demand. In this post, we have compiled a list of the 22 amazing product ideas that can help you achieve success in the online market. Let’s take a look.

22 Product Ideas to Sell Online in 2023

Before you research the top selling products online, start with researching the popular niches that have been gaining immense popularity. Tech, for instance, is the best option for startups. But you must explore other niches too. Below we’ve listed the 22 best products from different categories.

  1. Drones

The growing popularity of drones in the consumer, military, and commercial sectors makes these tech devices a good investment for businesses looking for winning products. For an average consumer, flying a drone is a recreational experience.


For businesses, a drone is required for aerial photography, i.e. taking pictures of the real estate from a height. Businesses have also started using drones to deliver small packages to the end user securely.

drone sales globally statistics with graph

Global drone sales and projections – Data Source

For the military, these devices are used for rescue operations and surveillance purposes. Overall, the demand for drones is pretty high.

  1. Digital Courses

You may have heard of Udemy, Coursera, and other online learning platforms and their popularity. Signing up for these flexible, part-time courses can help you hone your skills. But it’s not just great for the customer. Those struggling to think of product ideas for their startup can sell digital courses online.

digital courses market in 2023

They do not require a significant investment. If you are passionate about teaching your skills to others, create online courses and upload them on the famous e-learning portals. It doesn’t necessarily have to be math, science, and other niches. If you have experience in running a business with minimal expenses, you can create a course for that. Likewise, if you have knowledge of digital marketing, a course about that can help you cover a huge market.

  1. Seat Cover for Cars

The parts of the car that you come in contact with the most are most likely to suffer damage from regular use and exposure. Car seats, for instance, tend to accumulate dirt over time. That explains the progressing market for car seat covers. Seat covers come in different styles, colors, and types.

Seat Cover for Cars

Your customer can choose the design that fits their car model and preference. Seat covers are also available for pets. So, those who carry their pets to every place they travel can consider pet-friendly seat covers, while others can stick to the normal car seat covers that protect the seats and offer comfort to the passengers. Valued at 5.89 billion in 2019, the seat cover market is projected to grow by 5.4% by 2026.

  1. Jewelry

You can target the women’s audience with the latest and most precious jewelry. Trending jewelry pieces, including vintage-inspired and modern, stone-based rings, bracelets, and pendants are in high demand lately. Start selling personalized jewelry with the names of your customers engraved in the pendants or their initials on the rings and bracelets.

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Etsy is the best marketplace for customized, hand-crafted jewelry. You can list your products there. Or, you can set up your own retail store. Setting up a jewelry store is a very lucrative business idea, as it’s lightweight and easy to ship worldwide. You can grow your business into high-end jewelry pieces gradually.

  1. Scented Candles

If you want to utilize your free time to learn something creative and turn that into a profitable business, scented candles are the best choice. This low-investment business has a lucrative market and a high demand. Unlike other products mentioned on the list, scented candles are not reusable.

Scented Candles

Once you have used the wax, you’ll have to buy a fresh one. Now, if you can make a candle that releases a powerful yet soothing aroma, you will have customers returning to your store. One specialty of the candles is that you don’t necessarily have to make it your primary business. You can work a part-time job or run your regular business while manufacturing and selling scented candles for your side business.

  1. Cannabis Product

Cannabis products fall into the high-risk merchant category. Businesses that sell it online often struggle to get approved by a payment processor. But now that it’s been legalized in most states, a cannabis business (whether it’s recreational marijuana or for medical use) can be a great idea.

Cannabis Product

Not only America, Europe, Africa, and Australia have legalized marijuana for medicinal purposes. However, the worldwide use of cannabis comes with its share of drawbacks, since it’s not legal in all countries. Fortunately, in all 50 states of the US, selling cannabis (not THC-based products) is considered legal. You just need to follow the state and federal regulations regarding the manufacturing, distribution, and use of cannabis.

  1. Hair Scrunchies
Hair Scrunchies

The frequently changing trends might make fashion and beauty products a little overwhelming for businesses. However, scrunchies have garnered immense attention from consumers in nearly all nations. You will come across many businesses selling scrunchies and other hair accessories. These are hand-made.

You can also run a dropshipping business where you can send the scrunchies in bulk or a small quantity, depending on your target audience. Scrunchies received a high demand in 2020, with Pinterest reporting it as one of the best-selling products in the beauty sector. It’s undoubtedly a great, low-investment product.

  1. Home Office Accessories
Home Office Accessories

The 2020 global pandemic has surely increased the demand for home office accessories. Although it started as the need of the hour requirement, it’s become a new norm today. Many people have opted for jobs that offer them the flexibility to work from the comfort of their homes. There’s a chance some people might never resume work from the office. That’s good news for businesses selling work-from-accessories. A few remote-working accessories you will find in most households are a router, lumbar pillow, adjustable chair, seat cushions, and more.

  1. Shower Head
Shower Head

People are often on the lookout for smart and aesthetically appealing bathroom accessories to get a luxury feel. And with a large number of searches for shower head products, there’s no denying that showerheads are a great bathroom accessory for those looking for bestselling products. For those looking for a high-demand product for their dropshipping business, different types of showerheads are a good choice. They offer a good margin and are sold in large volumes.

  1. Phone Cases
Phone Cases

If you want to combine tech with your creativity, a phone case business is your ideal option. Since cell phones get dropped and broken easily, more and more people want a sturdy phone cover. Not only for protection, but phone cases are available in customized and personalized designs that enhance the aesthetic of your phone.

Customers can have their images or names printed on them. They can also select the design and have their case customized. The market is undoubtedly wide. According to the forecast, around 1.34 billion smartphones will be sold in 2023. So, it’s obvious that these customers will also order a phone case to keep their newly bought smartphones safe. You can also start a dropshipping business for phone cases.

  1. SaaS

SaaS (Software-as-a-Service) helps businesses and consumers resolve their computer-related issues. You can create a product designed specifically for your target audience. Make sure you stay in touch with your end-users to ensure that your software is aligned with your customer’s requirements and has all the features they want in the end product. SaaS products, like Dropbox and Google Drive, are a few examples that have become popular in the online industry. They offer considerable free space, allowing you to store your digital files, including large documents, without incurring anything.

  1. Fitness Equipment

The Pandemic didn’t just raise the demand for home-office tools, but the fitness equipment industry also witnessed a boom. With all the gyms closing, people were left with no choice but to order fitness accessories online and set up their personal gym at home. They would video call the trainer for instructions.

Thanks to the advanced technology and tons of streaming apps that offer clear and uninterrupted connection for live streaming. Now, people can take guidance from their gym trainers and practice fitness exercises at home. Although many people rejoined the gym after the pandemic, some still love the idea of working out from the comfort of their homes. It gives them the flexibility to practice workouts whenever they get time. A few fitness equipment you can consider for your online business are yoga mats, stationary bikes, weightlifting accessories, etc. 

  1. Smart Watch

Tech giants, such as Apple and Samsung, have launched smartwatches. These small gadgets are equipped with a host of features that make your life easier. From answering calls in a single tap to monitoring your health status and setting reminders, a smartwatch does it all. However, you don’t necessarily need to invest in premium smartwatches that cost thousands of dollars. There are cheaper variants available. The demand for this premium gadget has been on the rise lately. They make a great gift idea for a tech-savvy user. So, why not start a smartwatch business? It can help you generate massive returns given that you market your online business right.

  1. Kid’s Items

If you want a stable business whose demand remains consistent no matter the economy’s condition or the latest trends, then a baby product business is for you. And since parents are becoming more aware of their kid’s health, the accessories they need, and the products that can simplify their lives, they are willing to invest in baby products. We aren’t talking about the basics, like their body lotion, sunscreen, and shampoos. But there are dozens of baby accessories, like baby carrying straps, toys, and baby furniture that enjoy high demand.

  1. Sex Toys

With celebrities, influencers, and commoners openly speaking about sexuality, sex toys are not taboo anymore. Businesses are selling a wide array of sex toys on Instagram and through their websites, and people are showing interest in it. People have associated a healthy sex life with overall well-being and happiness, which has resulted in an increased demand for these toys. And as society seems to be accepting this new trend, it’s projected to become more mainstream and grow in popularity in the coming years. Online platforms are perfect for introducing adult products to your target audience. It saves you significantly on the store setup cost.

  1. Vegetable Chopper

There’s a huge demand for vegetable choppers. Thanks to the simplified chopping process that has helped people chop and slice vegetables with ease. There’s no need to cut your veggies with those sharp knives anymore and get painful cuts. You just need to insert the vegetable and press the chopper machine to have it cut into your desired length and size. Considering the growing need for this kitchen accessory, it makes sense to start a vegetable chopper business. It has an excellent resale value and reasonable purchase price.

  1. Skincare Products

You may have come across Insta videos where celebs and bloggers share their skincare routine and show the products they are currently using for moisturizing, exfoliation, cleansing, and other purposes. Keeping the skin nourished and healthy has become a priority for most women. Those who work in scorching weather are always on the lookout for sunscreen, while those with acne-prone skin and hyperpigmentation want the best cleanser and moisturizer. You can start a dropshipping business for skincare products online.

  1. Smart Lighting

As people are transitioning to smart homes, they are investing in smart appliances that can be operated remotely, are sustainable, and can be connected to other smart devices in their homes. Sadly, not everyone has the budget to make huge investments, like buying a smart refrigerator or a smart TV. They start small, i.e. with smart lighting that offers different coloring options and can be switched on and off from the comfort of your bed.

  1. Laptop Accessories

Those working from home invest in laptop accessories that help transform their home into a workspace and create a perfect work environment. Laptop accessories, like, laptop stand, speakers, keyboard, and HDMI cable, are in high demand. Thanks to the enhanced functionality they offer. For those planning to set up a business in the tech industry, laptop accessories might be your best bet. These accessories could be as cheap as $2 per piece. But a vast majority of them are quite expensive and can cost your customers around $300.

  1. Reusable Water Bottles

The growing concern for the environment has made people buy sustainable products. A reusable water bottle is one of the environment-friendly and sustainable products that are bought in large volumes. Millennials and Gen-z tend to make their purchase decisions after carefully evaluating its effect on the environment. Reusable water bottles come in various designs, colors, and patterns. For instance, water bottles that show the temperature are in trend lately. It’s an excellent business idea for startups and those with small capital as it requires minimal investment.

  1. Humidifiers

A humidifier can increase humidity in the air, preventing dryness in the atmosphere, which increases the risk of inflamed airways. Humidifiers might not prevent or control flu, but they can improve the air quality, making these symptoms less painful. They aren’t always used but are highly recommended in every household during winter, as the regular use of the heater can lead to dry air. Likewise, you can think about starting an air purifier business. They are used to kill germs, bacteria, and other pollutants from the air, thus purifying it.

  1. Makeup Products

Ladies love to buy makeup products online. Whether it’s their favorite lipstick shade that they can’t find in the local stores or a high-quality eyebrow pencil, they are highly likely to buy these things online. If you have any expertise in makeup products, you can set up an online business offering all kinds of makeup items. There are dozens of makeup items you can sell. You can start with lipsticks and foundation, and add more products gradually.


These are only a few trending products that have a vast market and high demand. You can brainstorm more ideas and choose products that fit your preferences and budget. Turning these products into the bestselling products is in your hands. Research the latest marketing tools and some effective advertising strategies to get your products in front of your target audience. Whether you are considering a phone case business or want to enter the fashion business, the options are countless. You just need to research well.

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